Let's talk UX #6
This episode is filled with excellent takeaways and top tips for your adventures in the science of UX by Dr. Nick Fine. Get into the details of Nick's past and learn a lot about UX psychology in the process.
Nick is a user experience researcher and designer with 20 years experience in digital, both agency and client-side. He holds a PhD and MSc in Human Computer Interaction and a BSc in Psychology. By combining academic research skills and HCI knowledge with commercial UX experience, Nick has successfully delivered a number of complex and mission-critical projects, including air traffic control, financial systems and pharmaceutical R&D. He has been lead UX on projects for a number of brands, including Coca Cola, SAB Miller, Jaguar Land Rover, Bentley, EY, Novartis, GlaxoSmithKline, BT, Virgin Media, Camelot and the Home Office.
Nick’s areas of expertise are behavioural personalisation, personality psychology, conversion rate optimisation, remote user testing and transformation through user experience. In this interview he shares some of his personal UX strategies and UX tips he has picked up along the way.
The interview lasts around 45 minutes, followed by a 15-minute Q&A.