MaiQ, known from the Swiss TV show Die Höhle der Löwen, and TestingTime close strategic partnership – European user insights combined in one TestingHub

Swiss tech start-up MaiQ – known from the current season of DHDL – and TestingTime, European market leader in the recruitment of test users, announce their strategic partnership.

Together, they offer product, design, and marketing teams an end-to-end solution: Europe-wide user feedback sourced via the TestingTime pool (with over 1 million test users) combined with MaiQ's intelligent TestingHub for testing, insights, and management – all in one workflow. This enables companies to reach their relevant target groups in a targeted manner, including detailed demographic, behavior-based, and niche profiles, saving time, reducing costs, and enabling clear, informed decisions. 

MaiQ recently presented its solution on the TV show Die Höhle der Löwen Schweiz (The Dragon's Den Switzerland) – and managed to convince two lions. At its core is the combination of human and artificial intelligence: user feedback, AI-supported testing, and automated improvement suggestions in a central hub – to be supplemented by code checks in the future. MaiQ will start with a closed pre-launch in Switzerland in September 2025. The platform will be available throughout Europe from the official launch date. The integration between MaiQ and TestingTime will be rolled out in the coming weeks.

Dave Lieber, Managing Director at TestingTime, says about the partnership: "We see enormous potential in MaiQ's innovative platform and are delighted about this strong Swiss partnership. It is crucial for us that genuine user feedback is not only important for UX research, but also for teams in product, design, or marketing. With MaiQ, we are creating a comprehensive solution that enables early testing with real users—from ideas to initial concepts to prototypes—enabling better, customer-centric decisions before large investments are made in product development." 

Cinzia Bonetta, CEO of MaiQ, says: "The strategic collaboration with TestingTime, the number one in the recruitment market for test users, enables us to offer customers across Europe testing without compromise. TestingTime has already proven how valuable high-quality user feedback is for successful products. Together, we are creating a meaningful end-to-end solution that makes testing an integral part of the process – and thus the cornerstone of successful and effective product development."

About MaiQ 
MaiQ AG is a Swiss tech startup that is redefining product development with its intelligent TestingHub. The SaaS platform combines user feedback, AI-supported testing, automated analyses, and code checks in a continuous workflow. By combining human and artificial intelligence, product teams can validate their ideas faster, improve them in a more targeted manner, and make more informed decisions—without changing tools or losing information. With its Test. Learn. Manage. principle, MaiQ brings clarity and efficiency to the development process and turns testing into a strategic advantage. Learn more about MaiQ.

About TestingTime  
With a pool of over 1 million test users, TestingTime is the European leader in test user recruitment. The company enables UX Researchers, Designers, and CX Teams to get fast and reliable feedback from real users, save time and financial resources, and ultimately, develop products and services that customers love. TestingTime’s self-service platform offers extensive screening capabilities, speciality pools with niche profiles and various security features to maintain the high test user quality. 

TestingTime was founded in 2015 in Zurich, Switzerland and was acquired by Norstat in 2021. Learn more about TestingTime.