From guerilla to user centricity
Free webinar: Christopher Parola, VP Product at Meilleurs Agents shares his journey in how talking regularly with their users changed the product and the organisation.
In this webinar we take a closer look at UX research practices at Meilleurs Agents, what the biggest challenges are, what has changed since COVID-19 and how Meilleurs Agents recruits test users for their research studies.
What else we'll cover in this webinar:
- The limits of recording tools like Hotjar / FullStory
- What guerilla research can or can’t do for you
- How to convince stakeholders to invest in user research
- The steps in how to build user centricity (testing rituals)
- The business impact on the organisation and on the product (quality, ROI)
The 45 minutes of discussion are followed by a 15-minute Q&A session.