UX Talk about Frontify

Branding is dead? Hardly. It’s stronger than ever, but that doesn’t change the fact that a crummy interaction completely undermines even the most inspiring brand promise. Can brand designers control what happens at every touchpoint?

Landing Page Hubspot_Dudler

After reading this insightful article from UX Magazine on “Branding is Dead, UX is King” Reto, Co-Founder and CEO at TestingTime, realised what better way to get an answer than asking CEO & Founder of Frontify, Roger Dudler about his opinion and some useful branding tips.

The interview lasts around 17 minutes. 

Hosted by:
Roder Dudler
CEO, Founder, and CTO of Frontify
Reto Laemmler
Reto Laemmler
Co-Founder and CEO at TestingTime AG

This talk is brought to you by:

TestingTime supports UX and market researchers from well-known companies such as Deliveroo, giffgaff, Asos, Monzo, and AXA by making test user recruiting easy, fast, and hassle-free. Thanks to our pool of more than 500k test users, we're able to deliver any profile within 48 hours. By making the task of conducting research become lighter and thus more regular, we hope to someday achieve our corporate vision: a world full of happy users.