UX Talk about Frontify
Branding is dead? Hardly. It’s stronger than ever, but that doesn’t change the fact that a crummy interaction completely undermines even the most inspiring brand promise. Can brand designers control what happens at every touchpoint?
After reading this insightful article from UX Magazine on “Branding is Dead, UX is King” Reto, Co-Founder and CEO at TestingTime, realised what better way to get an answer than asking CEO & Founder of Frontify, Roger Dudler about his opinion and some useful branding tips.
The interview lasts around 17 minutes.