Will AI kill the human test users? 

The answer is slightly more complex than 'yes' or 'no'.

That's why Reto Laemmler conducted a case study for a startup in the "Fractional Art Investment" sector.

The Task: Conduct a needs analysis with potential users.

Reto used 2 approaches:

- Classic interviews with test users from TestingTime
- The same series of interviews using SyntheticUsers.com

He then analysed and compared both approaches and their outcomes.

Request the recording to get the presentation and the results.